The organic superfood scientists are raving about

The anti-ageing seaweed superfood beloved by Research scientists, Gwyneth Paltrow and Victoria Beckham

  • Organic Superfood hailed for its anti-ageing benefits
  • Superior to Spirulina due to its high antioxidants and fibres
  • Organic source of Iodine that aids healthy weight loss and improves metabolic function

With so many superfoods hitting the market, it's difficult to know which ones to take and what is just the latest fad.  But the latest research of Arctic Seaweed has both celebrities and scientists alike excited with promising benefits.  Just 2 capsules a day can assist you to lead a longer and healthier life.  Here are just some of the benefits..

Long life & Anti-ageing

Seaweeds have been a staple in Japanese diets for centuries and is often stated as the reason for such long life expectancy.  Japanese women have enjoyed the world’s longest average life expectancy since 1985, with the average life expectancy of 86.83 years.  In the recent years, many studies have been conducted by various universities to discover what it is in the seaweed that is extending the longevity of life.  One study found that the antioxidants found in Arctic Seaweed (Phlorotannins), demonstrated anti-ageing benefits.  Aging at the cellular level is characterized by oxidative stress, inflammation, and cell senescence (biological ageing).  The study demonstrated that Arctic seaweed could be used in therapeutic formulations against ageing.

Superior Nutrition to Spirulina

Spirulina, that fresh water algae that came into the market 20 years ago was once considered ultra taboo and for the health nuts.  Nowadays, this has become a staple in Juice and Smoothie bars as the perfect additive due to its high protein and vitamin content.  However, the small amounts take in your daily dose contain far less protein than the humble egg.  Unlike Spirulina, Arctic seaweed is a high concentrated powerhouse of fibres, antioxidants and minerals.  According to UQ algae specialist Peer Schenk, only a small dose (2 capsules), is needed to see the benefits that include, assisting digestion, removing heavy metals and providing your daily dose of iodine.  Also, Arctic seaweed is harvested sustainably from wild waters where it grows where as Spirulina lacks the same levels of fibre and is harvested from farms, leaving it open to possible contamination.

Professor Peer Schneck from Queensland University’s School of Agriculture and Food Sciences said his research shows that brown algae seaweed is more rich in antioxidants than acai berry and contain more vitamins that tomatoes and pumpkins.'

Metabolic function and weight loss

Arctic seaweed contains an organic source of Iodine, which has shown to be beneficial for thyroid functioning, metabolic function and weight loss.  A recent study conducted in Europe showed that the Iodine found in Arctic seaweed was a highly bioavailable source - very absorbable for the human body.  Iodine is a very important mineral that Australians are borderline deficient.

According to Nutrition Australia "Iodine deficiency is the most common preventable cause of mental retardation in the world; obtaining iodine through the food supply is therefore paramount."

Keen to try?

There are many on going studies currently being conducted to show the benefits of Arctic seaweed.  We only source the best quality Arctic seaweed and work closely with harvesters, the Australian government and researchers to ensure that we only deliver the best quality seaweed.  Divinita's Arctic seaweed comes in 2 forms:

Arctic Seaweed - suitable for everyone as an everyday supplement

Premium - suitable for athletes, executives and people with a high stress lifestyle